Rayburn Tours: flying high with Act! CRM
Group tour specialist, Rayburn Tours, has made its name by taking the pain out of travel planning for schools, clubs and societies.
The company, which celebrates its 50th anniversary this year (2015), wanted to bring a new dimension to its customer intelligence and core CRM.
With a commitment to providing an exceptional level of customer service, Rayburn Tours was looking for a software solution that would maintain its high standards as the company developed.
Jamie Boyden, Commercial Director of Rayburn Tours, began researching CRM products and identified contact and customer management tool Act! as a potential solution. The tour company issued a tender to Act! suppliers, including BluebirdCRM – now a division of Solutions for Accounting.
“We felt more comfortable with BluebirdCRM,” explained Jamie. “They understood how important quality of service was to us.”
Jamie was also impressed by BluebirdCRM’s commitment to providing a system with the minimum intrusion and the maximum positive impact, without adversely affecting existing customer relationships.
BluebirdCRM fulfilled its promise of a smooth implementation of Act! for Rayburn Tours and is continuing to provide the on-going support needed to customise Act! to the tour company’s specific business needs.
“Act! was set up to our exact specification and the system was ready to use from the word go,” said Jamie.
Act! has not only provided strategic insight for the management team at Rayburn Tours but has also built greater operational efficiencies.
“Act! is quick, slick and cost effective and it’s taken our productivity to a whole different level,” explained Jamie.
“It gives us robust, real-time data that we can use in our day-to-day decision making, enabling us to track individual products and address any weaknesses,” he continued. “The flexibility of Act! has also enabled us to utilise it as a high level management system so that our operational team have been able to work on more tours while maintaining our quality service.
“All-in-all we are very happy with the service BluebirdCRM has provided and this is why we continue to use the company.”