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Sage 200 Customer Relationship Management

Sage 200 CRM - Overview

Sage 200 CRM - Overview

Sage 200 CRM is an easy-to-use, fast-to-deploy, feature rich and low cost of ownership CRM solution designed to introduce the real benefits of CRM to middle-sized companies.  Sage 200 CRM delivers the tools entirely through a browser, taking advantage of the huge efficiencies that the Internet has to offer in delivering business applications.

Sage 200 CRM will help you to track your sales leads and monitor the stage of the lead.  It will help you deal with customer issues more effectively through cases and through marketing campaigns you can target specific groups of your database and see how effective the message was.  Sage 200 CRM truly is the next generation of Contact Relationship Management.

Plus! As well as all this, Sage 200 CRM fully integrates into the Sage 200 suite providing market-leading integration into Sage 200 Financials and Commercials.

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Sage 200 CRM - Sales

Sage 200 CRM - Sales Screen Shot

Sage 200 CRM can provide tools for your sales people to work more effectively, through access of diaries, accounts, reports, pipelines, contacts and call lists.

Sales forecasting & Reporting – Accurate, timely forecasting to help sales teams make decisions quicker and with all the relevant information available at a touch of a button.

Management of Vital Opportunities & Leads – Easy tracking of leads within Sage CRM MME can help your sales people analyse all current and historical accounts details to help identify new clients and resell to existing ones.

Build & Maintain Profitable Customer Relationships – Sage CRM MME will allow you to have the up-to-date information about customers and also identify opportunities to cross-sell and up-sell.

Account & Activity Management - Escalation and reassignment of leads ensure that the right people can deal with situations to meet customer needs.  Security level assignment makes sure only the right people see information relevant to them. 

Territory Management - Sage CRM MME Assignment rules can be set up so that leads can be automatically routed to the right sales rep based on territories.  You can also analyse Sales effectiveness and performance by territory.

Access Anywhere Anytime – Work offline or online over a network or the Web - and seamlessly synchronise between the two.

Microsoft Outlook Integration - If you use Outlook for your e-mail, diaries and contracts etc. Sage 200 CRM will automatically synchronise this information recording all interactions into Sage 200 CRM as well.  All information call be shared between both systems, so it can be shared across the organisation very easily.

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Sage 200 CRM - Marketing

Sage 200 CRM - Marketing Screen Shot

Sage 200 CRM can also provide powerful tools for managing tracking and analysing target marketing campaigns.

Campaign Management – With Sage 200 CRM you can track marketing activities and view every detail of each campaign at a glance.  Details such as communications, opportunities, responses, budget actual cost and lists of prospects can be viewed at the click of a button.

Segmentation & Groups – Segment customer and prospect lists, export marketing lists to Microsoft Excel for external agencies.

Outbound call Management – Within the Sage 200 CRM "Outbound Call Management" Module you can schedule "target lists" and allocate them to particular person to follow up the calls at a convenient time for the prospects and customers.  All this information can then be saved and shared throughout the company. It can also easily be integrated into any marketing campaign. 

E-mail Management – You can send out mass emails and store the exact communication so that others within the organisation can see the message.  Mass e-mails can be sent in their thousands and Sage 200 CRM will use it's own e-mail client to safely send these in double-quick time!

Campaign Reporting – This is the ability to track campaigns from initial lead generation right through to close.  Sage 200 CRM will generate Cost vs. Sales analysis data looking at sales revenues from a specific campaign.

Lead Management – The ability to track a lead enables you to view it at every stage and also priorities leads ensuring that a lead never gets lost or goes cold.

Group Management – You can create "groups" from selected criteria to merge documents for mass mailouts and record marketing pieces sent for future reference.  Groups can be created on either a "static" or "dynamic" basis and can be created based upon any data held within the system.  For example, "show me all my customers in Nottingham who have bought Sage 200 from me"

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Sage 200 CRM - Customer Care

Sage 200 CRM - Customer Care Screen Shot

The heart of all organisations is the customer care. Providing excellent customer service can transform a cost to the business into a potential profit centre.

Case Management – Cases can be set up to allow you to capture and track every interaction with every customer which can be logged and saved in Sage 200 CRM, providing complete case history with access to all previous issues.

Activities & Communications – Sage 200 CRM will let you assign schedule and track phone calls, meetings and view records of previous meetings.  You can also attach all emails and letters for future reference, and also attach documents from the global library.

Reporting – With Sage 200 CRM you can view and measure call turn around time, view issues by category, outstanding and unresolved issues and pull graphical reports for weekly, monthly and quarterly management meetings.

Knowledge Management – Build a library of solutions for common issues to help your customer service team resolve them faster.

Customer Self Service Portal – Sage 200 CRM allows Web access for customers to their own ‘customer portals’, which can access at anytime to log queries, service request and monitor the status of their queries.  The service portal can be branded to have the same look-and-feel as your corporate identity.

Escalation & notification – You can set up rules within Sage 200 CRM so that if a case is not resolved it can either be escalated or an email notification can be sent to you warning that it still hasn't been resolved.

"Ticket" tracking – All issues will have a number and date-stamped to indicate when the case has been resolved or escalated further.

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Sage 200 CRM - Web Self-Service

Sage 200 CRM - Web Self Service Screen Shot

With the Sage 200 CRM Web Self-Service client you can tightly interact with your customers, via your website.  The Web self-service clienjt allows Sage 200 CRM data to be relayed to-and-from your website to provide customers a "portal" to your CRM system.  Typical uses for the web self-service client include;

  • Viewing of orders and their delivery status
  • Viewing quotations
  • Placing new orders
  • Viewing customer care logs
  • Placing a new customer care case

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Sage 200 CRM - INTEGRATION

Sage 200 CRM - Integration with Financials & Commercials Sage 200 CRM - Integration with Financials & Commercials

Sage 200 CRM fully integrates into Sage 200 Financials and Commercials.  Examples of how these two systems integrate include;

  • Creating quotes in Sage 200 Financials and Commercials from within Sage 200 CRM
  • Creating sales orders in Sage 200 Financials and Commercials from within Sage 200 CRM
  • Viewing live stock balances in Sage 200 Financials and Commercials from within Sage 200 CRM
  • Viewing customer pricing information in Sage 200 Financials and Commercials from within Sage 200 CRM
  • Viewing live customer, balance, turnover, transactional and credit information from Sage 200 Financials and Commercials from within Sage 200 CRM
  • Synchronise all company data in both Sage 200 Financials and Commercials and Sage 200 CRM.
  • ...and much more!


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