Sage E-Marketing
The closer the message can be matched to the preference of the target audience, in terms of its concept and delivery mechanism, the higher the probability of its success. Sage E-Marketing does just that - assisting marketers to deliver the right offer to the right people at the right time - very cost effectively and easily.
What can Sage E-Marketing do for you?
As a standalone marketing tool, Sage E -Marketing allows you to:
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Design and execute e-mail campaigns
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Analyse recipient behaviour
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Measure the effectiveness of your campaign
However, the real power of Sage E-Marketing comes when you link it to your CRM system, such as Sage CRM or ACT! Using email addresses harvested throughout your business you can create email campaigns based on the information you already hold about your customers and prospects. Furthermore you can supplement that information through recipients' answers to online surveys and their 'click-through' behaviour.
That way, your campaigns can become even more targeted and relevant to the individual.
What does the software do?
Sage E-Marketing manages all elements of the campaign with a straightforward set lots of tools which enable you to:
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Create attractive, interactive emails online 'Landing Zones' which recipients will click through to
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Depending on criteria held in your CRM system, specify which e-mails and 'landing zones' your contacts will see
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Design and manage surveys with multiple branches depending on responses to particular questions
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Copy and paste existing HTML code form elsewhere if required, or use the powerful but simple inbuilt HTML editor
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Manage the different kind of bounce-backs - for example Out of Office, unknown domain name, or unknown user
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View detailed information about which items your recipients have responded to, and which landing zones they have visited - and write this information back to your CRM system if you wish.
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Allow your email's recipients to update their own details online - and again, write this information back to your CRM system if you wish
