Elite Integrations for retail
Customer loyalty is a vital part of any business in the retail industry as repeat custom is usually the most profitable. The cost of acquiring a new customer is often much higher than retaining existing ones, and selling to an existing customer has a far higher success rate than to a new one.
So how can you create customer loyalty and turn one-off buyers into repeat, or even lifelong customers?
Introducing Elite Integrations – a modern Electronic Point-of-Sale (EPOS) system that is quick, flexible and highly configurable.
It is packed with features that can help your business with payments, refunds, discounts, receipts and data capture.
In this article, we are going to discuss how Elite Integrations can help you to create buyer loyalty: turning one-off customers into regular customers and regular customers into life-long customers.
Steps to increase Customer Loyalty
Loyalty rewards
A loyalty reward scheme is one of the most effective ways to create return and life-long customers.
Unless your business is very niche, the chances are that consumers can get what they are after from other businesses. This is why it is so important, and such a challenge, to convince customers to shop with you rather than a competitor.
The Elite Integrations EPOS has the ability to create a loyalty system, in which each transaction from a specific user earns points, which can then be turned into gift cards or other rewards.
Promotions & Discounts
Another effective way to make customers think more favourably of your business is to offer them money-saving promotions.
Obviously, this impacts on your bottom line, so they should not be created needlessly, but effective usage of promotions can create repeat business as well as improving the customers opinion of your organisation to encourage future purchases.
Offering discounts to past buyers who haven’t purchased anything recently for example, can be an effective way to bring them back.
Promotions can also be a fantastic way to advertise to your entire customer base, or even as a way to reduce old stock, such as with Buy-One-Get-One-Free offers.
Elite Integrations offers a simple wizard for creating custom promotions and discount codes. Alongside custom codes, you can also attach a reason for each discount within Elite Integrations, to keep track of why each one was applied and see if there is anything that needs adjusting in your business plan.
Marketing Strategy
Your business needs a strong marketing plan to make better use of your customer loyalty and to help build and grow relationships. To help with that, Elite Integrations partners with several well-known and high-quality CRM systems like Sage CRM.
Customer data, such as their name and address, can be sent and saved to a CRM document for each contact, alongside other data like their purchase history and interaction dates and times.
Being able to pass data easily between Elite Integrations and your CRM system means you can simply and easily target your customers with special offers and discounts, allowing you to contact past buyers with specific deals if you know that they would usually purchase something regularly from you but haven’t recently.
Using your CRM data, you can also target customers with tailored ads based on their preferences and their shopping habits, reminding them of your business when you know that they are likely getting ready to purchase again.
Refunds & Exchanges
Almost every retail business will have to deal with a return, refund or an exchange now and then – it is just a part of business. The best way to handle them is to make sure that the process is as simple as possible to ensure that consumers remain on-side.
Elite Integrations allows you to process refunds of single items or multiple items easily, from within the EPOS system, from any till or checkout. You can also control who is able to process these transactions and log reasons for the refund or exchange.
This allows you keep track of why refunds or returns happened and determine any concerns that can be addressed to prevent issues in the future.
Sage Software Integration
Elite Integrations is an ISV developer partner and the software connects easily with many solutions, like Sage 200 and Sage Intacct.
By connecting to a powerful system like Sage Intacct, you can automate and streamline many aspects of your retail business such as order processing, inventory management and post-purchase workflow. With detailed reporting in Sage Intacct, you can easily get total visibility of your finances, and with customisable reporting dashboards you can quickly drill down into data to see how different aspects of your business are functioning.
Wrap Up
Elite Integrations is the ideal solution for any business in the retail industry: From stores, sports clubs, attractions and much more. The software is flexible and can be tailored to suit your specific business needs.
Find out more by downloading the brochure or contact our experts to call you back and discuss your requirements.
