A CRM (Customer Relationship Management) like Salesforce, is a sophisticated solution that enables your business to manage all customer interactions effectively.
One of the key benefits of a CRM system like Act! CRM, is it brings is the ability to create compelling email campaigns based on detailed data gathered on your CRM system, such as industry, job title, or size of business.
What’s great about automating your email marketing in this way is that it takes away the guesswork as by setting specific criteria, you can contact your target audience. It also makes your campaigns much easier to manage by offering pre-formatted templates, so you won’t have to hire any external experts.
What other benefits can your business expect by using CRM to create email marketing campaigns?
A unified solution
Having all your data in one place makes life much easier.
A system like Sage CRM doesn’t just store your customers’ contact details, it also tracks when you last spoke to them, how they’ve used your service, what they mean to your business and what their interests are.
This means that whenever you want to run an email campaign, you won’t have to worry about collecting data or creating a list of people to email. Due to the CRM integration, it can be done at the click of a button, saving you time and improving your efficiency in the process.
Enhanced sale visibility
Email campaigns are generally tailored to bring in sales, and what’s great about integrating them with CRM is that it gives you much better sales visibility.
Thanks to CRM providing data on customer behaviour, sales representatives can clearly see which customers have opened emails and which have clicked through to find out more. The visibility of these opened emails and links that have been clicked on can be passed over to the sales team to qualify.
Comprehensive ROI tracking
Combining email marketing with CRM allows you to easily track your Return on Investment (ROI). For every campaign you run, you’ll be able to see the revenue generated and record this against the cost of the campaign.
CRM also allows you to track the number of leads you have and compare the cost per lead across multiple campaigns to establish which campaign was the most cost-effective.
Dependable data tracking
Integrated email marketing gives you insightful behavioural tracking, where you’ll be able to see how many leads you have, which emails have been opened, which products your customers areinterested in buying and how they’ve used your business in the past.
This level of insight will help you better understand the buying habits of your customers in order to be more strategic with your campaigns. Additionally, the system will keep a record of this information, so you can be safe in the knowledge that the data you have is up-to-date before planning your next campaign.
Personalisation
The more data that collects on the system, the more you’ll be able to personalise your email marketing for the customer, by taking into account the products they like, the products they’ve purchased, what time in the day they tend to open emails and why they use your business.
No one likes to receive random, spam emails. If the email marketing your business sends out is tailored towards specific customer interests and goals, the less likely your customers are to unsubscribe.
Targeted messaging opens the door for you to build valuable relationships with your customers. Getting to know your customers better is key to positioning your business as a trustworthy source and forging significant, long-lasting bonds that will help your business grow.
For more advice, read our blog posts about email marketing best practices, or 20 tips about email marketing.
What's next?
If you want to know more about CRM and integrated email marketing, get in touch with our team today. We’ll talk you through the benefits and help you get started.
We are experts in Act! CRM, Sage CRM and Salesforce and we can answer any and all questions you have about the systems.
Contact our specialists: Tel: 0115 840 5075 Email: enquiries@solutionsforaccounting.co.uk
