Solutions for Accounting and CRM acquires leading UK Sage 50 and Payroll software provider Advantage Services (Europe) Limited.

With offices close to Birmingham and Newcastle Upon Tyne, Advantage Services has evolved through a 20-year history to become the number one UK provider of software, associated support, and services for Sage’s small business finance management products.

Advantage Services supports over 850 businesses who depend upon the Sage 50 suite to manage finance and payroll, together with a sizeable community of Act! and Zoho CRM user organisations. They have also helped many businesses to easily migrate to Sage 50.

Advantage Services logo with transparent background
Solutions for Accounting 2025 logo

With Advantage and Solutions for Accounting and CRM sharing a common ethos, positioning customer service excellence as the fundamental value upon which to drive growth, the acquisition strengthens Solutions’ position as the ‘UK’s favourite Sage partner’.

Currently celebrating 25 years in business, Solutions is already a leader in the provision of Sage 200 and Sage Intacct Enterprise Resource Planning systems and has a large Sage 50 customer base of its own.

With its highly skilled and experienced workforce now expanding to over 70 staff and a consolidated portfolio of leading business management products, the company is geared for accelerated growth through 2023.

Solutions expects to leverage its investment in Advantage Services by increasing the value of its product and service offering to existing clients. Managing Director Iain Barker explains what the acquisition will mean to customers of the two businesses.

“Some years ago, we evolved from being a transactional business that sold software, to a service-oriented company that focuses on the success of our clients’ businesses. These days we’re all about creating enduring customer value, and the Advantage Services team will empower us even further to help UK businesses get a better return on their technology investments”.

Barker looks forward to welcoming Advantage Services staff into Solutions…


“As a service business, our people are critical to our success and the Advantage Services team have built a reputation for technical excellence and outstanding customer service. We’re excited to welcome them into the Solutions family and I’m confident that as our two teams merge the whole will prove to be far greater than the sum of the parts! Team Meetings are going to be even more fun, and we’ll need to find a bigger venue!”

Barker looks forward to welcoming Advantage Services staff into Solutions…


“As a service business, our people are critical to our success and the Advantage Services team have built a reputation for technical excellence and outstanding customer service. We’re excited to welcome them into the Solutions family and I’m confident that as our two teams merge the whole will prove to be far greater than the sum of the parts! Team Meetings are going to be even more fun, and we’ll need to find a bigger venue!”

With a geographically distributed workforce, all office locations will be preserved (in Edwinstowe, Willington, Sutton Coldfield and Cramlington). The company will continue to trade under the two brands for the foreseeable future, but unification is in the roadmap.

Matt Hobbs, Managing Director of Advantage Services shares Iain Barker’s enthusiasm for the move and is positive about the opportunities it will create for his staff.

“I’ve known Solutions for Accounting and CRM for many years and we’ve always shared similar values, so this has felt like a natural unification. I’m proud of what we’ve achieved at Advantage Services, but I know this will create even greater career development opportunities for my dedicated and talented staff. We’ll also enrich Solutions by bringing work practices, processes and ideas that can help us all grow stronger as a single unit”

About Solutions for Accounting and CRM

Solutions for Accounting and CRM is a leading UK provider of financial management and CRM software solutions, helping transform businesses and drive growth.

The company was founded in 1998 and has its registered office in Nottingham with offices also in Edwinstowe and Willington. As a Sage, Act! and Salesforce partner, Solutions supports small and medium sized UK organisations in the management of finance and customer relationship processes.

Solutions for Accounting 2025 logo

About Advantage Services

Advantage Services logo

Founded in -2005, Advantage Services are well-established Sage 50 Accounts and Payroll experts. They not only provide software and support, but also consultancy, training and development add-ons, ensuring that the Sage 50 experience is optimal for users.

Their 5 out of 5 ‘excellent’ rating on Trustpilot is further reinforced by comments that customers have taken the time to write over the years. The company provides clear, concise, and honest advice empowering customers to make the right decision for their business.

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